Take a Look

Coca Cola and Budweiser

Diller + Scofidio

In addition to working with leading aerospace organizations and government offices, Honeybee engineers have enjoyed a rich history of working with local artists and creative organizations.

Budweiser

Honeybee Robotics designed and programmed a motion control system for a large automated sign installed in Times Square. The sign features a 45 foot Budweiser bottle vertically tilting 50 degrees in front of a large (24 feet by 21 feet) video display screen.

Coca-Cola

Honeybee designed, installed and maintained a large structure automated motion and motion control system for the Coca Cola sign in Times Square starting in 1991. Honeybee also performed rework of a similar large automated sign at Coke Headquarters in Atlanta in 1995.

The outer globe rotates clockwise while the inner red sign rotates counter clockwise. The upper and lower bearings that support the 10,000 lb. outer globe had to be redesigned to handle the heavy loads within the existing structure. The design required that the bearings be easily removable for maintenance without removing the outer globe or the inner sign from their supports.

Diller + Scofidio

On the request of premier architects Diller + Scofidio, Honeybee designed a large spider-like robot intended to scale the front of the proposed Eyebeam Atelier building in NYC’s Chelsea neighborhood. Diller + Scofidio won the design competition for the Eyebeam building.

Honeybee also helped Diller + Scofidio with their retrospective show at the Whitney Museum of Art by building a robotic drilling device that roamed and drilled into gallery walls for the piece “Mural” as part of the Diller + Scofidio Retrospective entitled “Scanning: The Aberrant Architectures of Diller + Scofidio,” shown March 1 — May 25, 2003, at the Whitney Museum of American Art.